Adventures at Huckberry

This morning Villanova in the Valley visited Huckberry, an online men’s retail company that is equal parts: store, magazine, and inspiration. The privately held company was co-founded by Richard Greiner (VSB ’07) and Andy Forch in 2011. Huckberry’s mission is to create “Gear for Today. Inspiration for Tomorrow” allowing their customers to live “more active, adventurous, and stylish lives.” The company offers clothing and footwear products, as well as watches, everyday care, home, outdoor, and more.

We were able to reconnect and hear from Villanova alumnus, Richard Greiner, a Co-Founder of Huckberry. With a background in finance, Richard worked in investment banking but always loved adventuring outdoors. He also shared the story of his transition from working in a highly stressful job to becoming his own boss.

Richard mentioned that his love for adventure started when his father took him on a trip to Hawaii. On the trip, his favorite memory was seeing the lava from an active volcano flow into the ocean water. After working in investment banking for a few years, Richard and Andy decided to follow their passion for adventure. The foundation of the company’s culture was set when creating the name Huckberry. The Co-Founders created Huckberry from Mark Twain’s The Adventures of Huckleberry Finn.

With a strong financial background, the Co-Founders, uncommonly, decided to bootstrap Huckberry, meaning they personally funded the startup of the company. As the company grew, Richard discussed the difficulties of maintaining the culture and communicating the vision of Huckberry to every employee.

Today we saw the success of company that has a mission and is driven by passion. Overall, it was wonderful to reconnect with Richard and learn about his experience in Silicon Valley.