“New Direction For Grads” – Entrepreneurship is Re-Inventing the Way College Grads Network and Find Jobs

New Directions for Grad is a new business founded by Michael Bruno of Pennington, NJ. The business is multi-faceted, but a key activity that it does is to help new college graduates become educated in the job hiring process and help them receive the best possible employment opportunities. Michael Bruno stated, “We prepare and consult with recent college graduates for future employment; educating them on the hiring process and tools needed for success.  We help build a “direct hire pipeline” for companies so candidates are vetted for their assessment.” This service offered by Mr. Bruno is crucial for young graduates who are trying to expand their social networks and make connections at top companies throughout the United States. These types of services are becoming increasingly popular as more college graduates try to compete for fewer jobs in today’s economy.

Besides discussing “New Direction for Grads” with Mr. Bruno, I was able to ask him a few questions about his ideas regarding entrepreneurship and how they play a role in his new business venture.

Question 1: What is your definition of entrepreneurship?

“Entrepreneurship is the development of a business from the ground up — coming up with an idea and turning it into a profitable business. But while the definition of entrepreneurship may be simple, its execution is much more difficult.”

Question 2: What makes your company/idea unique?

“Here is where we stand out from the competition.  Due to our vast work experience, we have developed hundreds of business relationships over the years.  It is not uncommon for an executive to contact us and say “I have an opening in our finance department for an accountant at the entry level.  We want someone who we can grow and groom in the business.  We like candidates from a top tier school.  Can you recommend someone?”.  These types of business relationships separate us from the competition.  We work side-by-side with the graduate to assist them in the ENTIRE employment process.”

Question 3: What advice would you give to aspiring entrepreneurs?

  • Learn from others’ failures.Rather than admiring the small percentage of businesses that grow to become successful, study those that end up failing. This research will greatly increase your chances of success, since most companies have made common mistakes that have led to their demise. Having the humility to learn from the mistakes of others before making them yourself is the secret to success.
  • Make sure this is what you want.Because entrepreneurship entails so much hard work, it is critical to ensure you’re following the right path, If this is something you really want, then think long-term, and be persistent.  The vast majority of great entrepreneurs failed multiple times before they finally found the business idea that took off and brought them success.
  • Solve problems.Entrepreneurs should always be in search of problems to solve and not the other way around. In other words, they should not start with a solution looking for a problem.
  • Be passionate.To be successful, you should find your passion and then build a business around that. The passion is what will get you through the stumbling blocks and prevent you from quitting in the middle of the race.
  • Get advice from those who have done it. Would-be business owners need to find mentors who are successful, as well as to read books, network with people they admire and look into great educational programs to help them throughout the process.

Entrepreneurship and the way it impacts individuals is tremendous. Businesses can be created from all different types of human needs. New Direction For Grads is among one of the thousands of new businesses that are created annually. With a clear focus and the drive to innovate, this company can become a successful venture within the marketplace.