Celebrating 100 and the Science of Color

Our trip to Los Angeles was prefaced with the idea that the entertainment industry is rapidly changing.  As new technology continues to evolve, it is easier for artists to break into the film and television industry.  Bob Hoffman, VP of PR and Marketing at Technicolor, was able to provide us with an interesting perspective on the dramatic changes he’s witnessed in the postproduction, color editing sector of the industry.  As color editing labs throughout the world are fewer and harder to find, Mr. Hoffman emphasized to us the importance of consistent reinvention.


Technicolor’s 100th Anniversary: In discussing his day to day role, Hoffman noted the 100th anniversary that he is focusing on from a public relations perspective.  Throughout the industry, Technicolor’s anniversary will be recognized.  The George Eastman House is publishing a book on the history of Technicolor, and the Metropolitan Museum of Art will be showing 50 Technicolor films over the course of the summer.  (Click here for more information on the George Eastman House’s celebration) Though it is important to celebrate the company’s progress, developments, and successes over the past 100 years, Hoffman also recognizes that Technicolor cannot lose focus of keeping up with the technology in order to continue to build on the foundations for the future.

Behind the Scenes of Godzilla: We entered one of Technicolor’s studios to watch the coloration process that occurred in Godzilla.  We were shown how the lighting of the original filming makes the child in the beginning of the movie look dark and the touch ups in coloration that give the scene a different look and focus the light on the child instead of the lamp or the window.  In watching this process and the difference it makes in a film we were also informed that “post-production” is not necessarily the best description for the editing that occurs.  Technicolor is involved from the earliest phases of production and sometimes looks at dailies (raw, unedited shots from each day of filming) in order to correct any errors in filming that will cause issues in the coloration process later down the line.

We’re very grateful for the time Bob Hoffman took to share his knowledge about the industry, his role at Technicolor, and even some history on the area surrounding Technicolor’s offices.  Watching the coloration process was a unique opportunity and we look forward to leveraging this experience in each of our different career paths.