Entrepreneur and Founder of Positive Exposure Speaks on Campus

positiveexposureOn September 18, 2013, as part of the 19th Annual Health and Human Values Lecture Series, Villanova University’s College of Nursing and the ICE Center presented “Positive Exposure: The Power of Difference” by award-winning fashion photographer and founder of “Positive Exposure”, Rick Guidotti. “Positive Exposure” uses the power of photography and video to alter the public’s perception of people living with genetic, physical and behavioral differences – from albinism to autism. Guidotti utilizes educational and advocacy programs to empower people living with differences and to reach people around the globe to promote a more inclusive, compassionate world where differences are celebrated.

Guidotti started his career photographing famous models that embodied society’s definition of beauty. One day after a photo shoot, he became inspired by a new type of beauty radiating from a young girl with a genetic disorder call albinism. From that burst of inspiration, something great was created. He began taking pictures of people with genetic disabilities such as albinism. His goal was to show the world a new kind of beauty where people with disabilities were seen as individuals rather than their disease. That is when he came up with the program called “Positive Exposure”. Now he takes pictures and videos of people all over the globe with various disabilities as a way to educate and promote his models and the world. However, not only do his pictures change the world’s ideology of beauty, but they also give his models a new sense of empowerment and self-confidence, which they lacked from countless years of being the victim of bullying because of their unique qualities.

Personally, this lecture was the most inspirational and moving lecture I have ever seen at Villanova. I was touched by Guidotti’s passion and commitment to the program. I was astounded by all the positive changes he has made in the lives of those he photographed. It takes a truly remarkable person to make someone who has been bullied their entire life feel worthy and beautiful. Guidotti and Positive Exposure will continue to empower people living with disabilities and will promote a more inclusive, compassionate world where differences are celebrated.